Built by Corey See the live rebuild  ↗
Proposal · prepared for Keel Row Books · 18 May 2026

A few specific fixes for keelrowbooks.com

Keel Row Books · Whitley Bay · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent an hour on keelrowbooks.com on mobile last week and three things stood out, all of them visible to a serious collector inside ten seconds. The page below sets them out plainly, then there is a working rebuild you can click through.

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✿ Keel Row Books
PARK VIEW · WHITLEY BAY
Since
1981.

The longest established
antiquarian bookshop
in the North East.
First editions. Bewick. Northumberland.

93-97 Park View NE26 3RJ
01

Footer copyright still reads 2022, four years stale, on a shop the region's press calls the longest established antiquarian counter.

What I saw The footer of keelrowbooks.com displays "© 2022 Keel Row Bookshop Limited. All rights reserved." verbatim. The site has been live in its current form since the early-to-mid 2010s; the copyright string has not been touched in four years. A visitor scrolling to the bottom of the homepage in May 2026 sees a copyright line that predates the August 2023 move from North Shields to the Park View shop.

What the rebuild does about it After rebuild: a single-source-of-truth footer year, regenerated at build time. Same applies to opening hours, address, phone, and the JSON-LD schema block. One field per fact, one place to edit, no drift between the homepage, the contact page, and Google's knowledge panel.

02

The Thomas Bewick specialism and the "longest established in the North East" claim are buried below the fold.

What I saw The two reasons a serious collector would drive to Whitley Bay rather than buy on AbeBooks are: the shop has been the trade's North East antiquarian counter since 1981, and it carries Thomas Bewick, the Newcastle wood-engraver whose 1797 History of British Birds is the foundational illustrated natural history of the period. Neither claim appears in the H1, the meta description, the og:image (none exists), or above the fold on mobile. The Living North March 2024 feature, the LSE Review of Books 2022 piece, and the High Life North 2024 list all lead with those two specifics. The shop's own site leads with "First Edition Books | Signed Books".

What the rebuild does about it After rebuild: the hero leads with "Since 1981. The longest established antiquarian bookshop in the North East." with Bewick named in the lede and pictured in the section that follows. The Bewick stockholding has its own room on the page, with the September 2022 receipt-discovery story (returned to the Cherryburn archive, documented on the shop's own news page) as the centrepiece. The "Memorial Edition" and Joseph Crawhall adjacency are explained at trade level. The collector who searches "Bewick wood engraving Newcastle" finds Keel Row first.

03

No LocalBusiness or BookStore JSON-LD, no og:image, and every product photo still carries 2010s mod_pagespeed image-rewrite filenames Google deprecated in 2022.

What I saw A view-source on keelrowbooks.com shows zero `application/ld+json` blocks. There is no Open Graph image meta tag, so when a Tyneside customer shares the URL in WhatsApp or iMessage the unfurl is blank. Forty-four image references on the homepage still carry the mod_pagespeed `x{name}.pagespeed.ic.{hash}.jpg` rewriting pattern. Google open-sourced and then deprecated mod_pagespeed in 2022, and the rewriting layer is no longer maintained. The image pipeline is doing 2014's job in 2026.

What the rebuild does about it After rebuild: full BookStore + LocalBusiness JSON-LD with address, opening hours, phone, email, and FAQPage block. Open Graph card with a real photo of the Park View shopfront. Images served as modern responsive AVIF/WebP at the right size, no rewriting middleware. Google's AI Overview and the Cardiff/Newcastle-Bewick long-tail queries begin citing the shop directly within weeks of launch.

Pricing

Fixed price, no hourly billing.

£2,000 Fixed for the rebuild. One-off.
£150 Per month for hosting and ongoing care.
£50 Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three North East builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May, the proposal site comes down.

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A working preview you can click through. Opens in this tab.